Life Takes Visa

I'm really feeling the new VISA advertising campaign, which compliments the updated Visa logo. A few months back I started noticing that Visa revamped their logo with the "Life Takes Visa" tag line. This is a HUGE improvement from the old school "Visa, it's everywhere you want to be." The new ads strike me because they feature good photographs that look different from other stuff I see on the subway. Now I'm sitting here watching the NBA playoffs and a new Visa TV spot comes on with the original version of that DJ Khaled song, "Holler At Me Baby," featuring Lil Wayne, Paul Wall, Fat Joe, Rick Ross and Pitbull. How cool is that?

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