Saturday, July 22, 2006

Boost Mobile Rockcorps


Check out this Boost Mobile Rockcorps Video

I did a project called The Game Behind The Game Tour with Project 2050 and Darryl Buttler from Boost Mobile last year. It was nice to see how Boost gets down. They really understand and want to communicate with young people in a way that makes sense.

While I was at 2050, Shepard Fairey did the logo for another Boost Mobile event called Rockcorps. The concept is fresh. You do some community service and in return you get a ticket to see a really good concert. So far it's been all hip hop and every show features suprisingly current and relevent artists like: Kanye West, Young Jeezy, Rick Ross, Paul Wall, SlimThug, etc rather than the Roots or Mos Def. I think there's real potential here and now it looks like Rockcorps is taking off so I'm excited to see where these guys go with it.

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