Sunday, February 18, 2007

A New York Times article on the unfolding situation with DJ Drama. It's funny because I was just talking about this with Matt Foley last night. DJ Drama is perhaps the most influential DJ in the country. He makes artists hot with his mixtapes. Once an artist gets on a Drama mixtape, people hear it and are then far more likely to go out and buy the artist's records. Why then, is he the target of the record industry? They think he's profiting off of their property illegaly. But it's his work that ultimately translates into sales for record companies. It cuts right into the dilemmas facing the muisc industy and illustrates the difficult situation that record labels find themselves in now that media and technology have completely restructured the game.

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