VW-Safe Happens

I hate to give VW props for their ads, because I was really pissed that they left the agency that came up with the tagline "drivers wanted" in Boston. But they jumped ship for Crispin Porter who evidently came up with this amazing new campaign: "safe happens." These ads caught my eye the first time I saw them. They are extra sharp. I was quickly engaged by the dialogue of the people in the cars which drew me in fast. Then...SMASH. Really smart stuff.

Check them out HERE and HERE